We believe cohesive workday apparel and uniforms provide an organisation an opportunity to improve employee harmony and uplift culture by eliminating social stigmas, levelling economic differences and connecting people regardless of heritage or personal beliefs.
We simplify the supply and management of workday clothing and uniforms by eliminating complexity and indirect costs and establishing wardrobes that unify people and improve culture. We recognise that by deepening employee engagement, increased customer satisfaction and ultimately, improved profitability result.
Establishing an inclusive workday wardrobe requires more than product and industry knowledge. It is not simply a matter of choosing garments to suit personal taste or passing the responsibility down to junior staff to manage because ‘no-one else wants to do it’. It demands emotional intelligence. We accept, when we engage in discussion about workday apparel, we effect personal brand, elicit emotive reactions or strike resistance. We welcome such passion as the impetus for positive change.
We understand the array of challenges businesses encounter implementing and managing change. We bring knowledge and experience in stakeholder management, obtained over decades inside large, multi-national distribution businesses, developing and managing complex, customised products for hundreds of businesses and government bodies across diverse industry sectors.
The benefit of this experience is the nimble, yet systematic approach we undertake to deliver outcomes that meet the needs of a diverse collective of stakeholders and industries.
Four key principles underpin the framework to our approach, designed to achieve exceptional results derived from collaboration and accountability, delivered by agreement and upheld through continual adaptation.
Our principles are honed in business; forged by personal experience.
As a pragmatic entrepreneur, coach, proud father and self-confessed sport fan, our founder, Ian Richardson, embodies our role as cultural change leaders by leveraging personal experience to influence people, process and product decisions and lead delivery of engaging and desirable workday wardrobes.
Being the son of English immigrants in the late 1960’s, Ian was shaped by personal battles growing up, including financial hardship, taunting and physical violence at school due to his heritage, social exclusion and his struggle to fit in. Becoming involved in local sport, Ian discovered an inclusive and accepting community brought together by a commitment to a common goal. His ongoing interest in elite sport, has solidified his belief that there is much we can transpose from personal experience and sport into business to make a difference.
These beliefs are woven into the fundamental approach we adopt at Workday Wardrobe in the pursuit of improved belonging, culminating with the symbolism of clothing or, as we call it - Culture through clothing.